Free-from seems to be the overarching theme for Spring/Summer 2023, both in product ingredients and hair maintenance.  Not that clients are reverting back to their pandemic PJ’s and neglected locks, but instead 2023 seems to be a coarse correction to an elevated look stature while keeping some of the new found love for low maintenance everything. 
 
Consumers want easy styling that can be achieved with this season’s next-level haircut shapes, styles and color trends.  Free-from extensive styling and color maintenance and free-from even more ingredients that have fallen out of favor with consumers as well.  We’re on board with the following trend predictions for Spring/Summer 2023.
 

Warm Toned Hair Colors

Although there are many hair color trends forecasted for Spring/Summer 2023, the predominate tone for the season is gold.  But what makes this trend so unique is that gold tones are not just limited to blondes but instead are present in every hair coloration whether blonde, brunette, or red.  Warm gold tones rule in current color trends such as Winter Gold, Champagne Blonde, Burnt Caramel, Ginger Brunette, Chocolate Brown, as well as Copper and Apricot Reds.  These warm hues are more solid color applications with natural looking subtle highlights.
 
Preserving color investments needs to be supported with the proper in-shower products.  But ingredients applied just prior to and during styling, makes these gold colors shimmer with shine and dimension turning these looks into real head turners.  We are recommending an application of our newly reformulated, now Silicone Free and Vegan, P2 by Philip Pelusi Polish and P2 by Philip Pelusi BrilliantHair. 
 
P2 Polish and P2 BrilliantHair were originally formulated in an era when “Silicones” were not yet moving into the regulatory and marketing-adverse spotlight.  On that issue, we worked tirelessly to find the very best quality “silicone” alternates based clean and vegan concepts.  Our new Silicone alternative ingredients moved these formulations forward as “clean and compliant” products that conform to regulatory issues.
 
We humbly think of our products as the tech equivalent to the latest iPhone model, always evolving with the latest technology and consumer and earth friendly ingredients.  Every Philip Pelusi formula has been updated over the decades, always improving in performance, ingredients and marketplace demands.  Product updates and reformulation are a gold standard at Philip Pelusi and something that is expected by both our stylists and our guests. 
 
Aligning with today’s consumer free-from ingredient wishes, Philip Pelusi formulas will continue to reflect this with some new consumer demands being added to our list including Sulfate Free, Paraben Free, Formaldehyde Free, Phthalates Free, Mineral Oil Free, Synthetic Fragrance Free, Retinyl Palmitate Free, Coal Tar Free, Oxybenzone Free, Hydroquinone Free, Triclosan Free, Triclocarban Free, PEG-Free, Dioxane-Free, Synthetic Dyes Free, GMO Free, Silicone Free, Cruelty Free and never tested on animals.
 
P2 Polish and P2 BrilliantHair contain the latest revolutionary updates in shine creating, hydrating and heat protecting ingredients.  Lighter weight than the original formulas but deliver the product functionality everyone has come to know and love.  Plus, we added over the top heat styling, sun and anti-color fade protection.
 

Key Ingredients

P2 Polish and P2 BrilliantHair both contain Tomato Fruit Extract with fortifying vitamins and minerals including Calcium, Iron, Magnesium, Phosphorus, Potassium, Zinc, Copper, Selenium, Vitamin B6, B12 and Folate (a form of Vitamin B9).  Tomato Fruit Extract is also rich in antioxidants Vitamins A, C and E thathelp protect hair strength and chemically and color treated hair.
 
Additionally, Organic Baobab Seed Oil hydrates, creates lustrous shine and provides heat protection and frizz reduction.  We choose the finest cold-pressed Organic Baobab Seed Oil, meaning it retains its nutritional value during processing.  It is rich with Vitamin D3 and 5 Fatty Acids that nourish and moisturize hair and scalp without weighing down hair.
 
Our Hydro Charged Pelusi Ceramide Complex joins the ingredient listing for next-level color protection.  This is a universal-texture complex of plant derived ceramides mimics the ceramides (known as lipids) found in between cuticle layers.  It helps seal each cuticle layer to each other and to the cortex helping seal in color molecules below.  This proprietary mixture strengthens, hydrates, helps protect color and creates shine.
 
Jojoba Oil joins the ingredient lineup, derived from the seeds of the Simmondsia chinensis plant that possess excellent healing and hydrating properties as well as providing heat protection, shine and detangling.
 
Squalane has also been added to these formulas as a key source of antioxidants beneficial to hair color preservation.  Historically based on animal sources, our Squalane is strictly vegan in that it is derived from various plants, vegetables, and grains.  Squalane also provides moisture and increased shine.
 
To add tremendous shine to any hair color, apply a few drops of P2 Polish to thick, medium or coarse textured hair for wet-to-dry styling or apply to dry hair for grooming and shine.  While P2 BrilliantHair adds glistening shine to all dry hair textures it uniquely works incredibly well on wet, coarse textures of all densities for a sleek blowout.
 

Blunt Textured Bob

This Spring/Summer, the classic bob gets a new twist that not only works on just about every texture but also pairs nicely with the additionally forecasted Bedhead Styling trend.  The look features the classic blunt, solid bottom line but lots of internal movement and texture.  Other hallmarks of this season’s Blunt Textured Bob include the newly popular again side part and graduated layers around the face if cutting in textured bangs.
 
This season’s Blunt Texture Bob is inclusive of just about every hair length from long, collarbone, to chin length.  The blunt bottom line creates the shape while the internal layers offer easier styling and give the wearer the ability to upcycle their hair for a second or third day of wear in between shampoos.
 
Another newly reformulated Philip Pelusi cornerstone styling product, P2 by Philip Pelusi Honey Molding Beeswax, brings the internal bob layers of this trend to life.  Slated to launch in 2023, P2 Honey is now also Silicone Free containing the up to the minute technological wonder Synthetic Beeswax plus Milk Thistle Oil and more, taking free-from to a whole new level.
 
The updated P2 Honey formula surpasses the moisturization and heat protection benefits of our original P2 Honey formula.  It contains Synthetic Beeswax, an alternative to natural beeswax.  Interestingly, Synthetic Beeswax cannot be classified as “Vegan” as this terminology primarily pertains to food.  Bottom line, we are thrilled with its performance on the hair and our Stylists and clients agree.
 
Our newly reformulated P2 Honey still maintains its iconic moniker as it has the silky smooth texture of natural honey but without the stickiness.  But this updated P2 Honey formula does not contain any actual honey but instead several Natural Sugars, one a prebiotic polysaccharide obtained from sugar cane.  These natural sugars mimic the benefits of honey increasing moisture retention, heat styling protection and creating shine.
 
Another star ingredient in our new P2 Honey is Milk Thistle Oil containing hydrating triglycerides helping provide softness, a silky feel as well as weightless heat protection.  Milk Thistle Oil also has antioxidative properties to help prevent color fadage.
 
Our Hydro Charged Pelusi Ceramide Complex provides the same benefits as in the P2 Polish and P2 BrilliantHair.  The change from “silicones” in these products to non-silicone alternates allowed us to maximize its content and activity in a manner not achievable silicone bases.
 
All of these ingredients provide even better hydration, heat protection and style ability to the hair.  And they give the product a much easier to work with smoother, creamier, and lighter texture while still delivering all the styling benefits P2 Honeyloyal customers have come to know and love.  While the addition of Philip’s signature White Tea and Thyme Fragrance gives this updated P2 Honey a light and lovely scent.
 
P2 Honey can be used on damp hair for air, diffuse and blow dry styling, but it’s real benefit to the Blunt Textured Bob trend is to help create texture and movement on finished dry hair.  Once hair is dry, work slowly with fingertip amounts of the product to twist, scrunch and piece out hair.  P2 Honey is a shapeshifter in that hair can be styled and restyled over and over again.  It remains flexible all day making current Blunt Textured Bob really come to life.


 

Bedhead Styling

The look of just rolled out of bed hair is back in style.  Rumpled, flat or fuzzy, are all welcome in 2023 putting 2022’s 90s reboot of sleek neat hair back on the shelf.  Although we are not returning to full-on pandemic-dishevelment, today movement and imperfection are taking center stage for styling. 
 
What is interesting about this season is that slightly messy hair runs the gamut whether wearing hair down, in braids, or in the now-trending multi-hairband low knots or buns, imperfection is perfect for 2023.  This can be one of the easiest trends for guests to recreate with the right products and styling process.
 
Our P2 Honey is a natural fit for this trend as it adds a textured elegance to any style.  It is also our go-to product for braiding.  For braiding, the more P2 Honey that is applied the more control you get, yet the product remains flexible and never dries, making braiding easier and last longer.  Apply fingertip amounts of P2 Honey as you braid the hair.  Once completed, if hair looks too neat simply gently run your fingertips lightly up with braid or loosen braids gently with fingertips along the length of the braid.
 
For all other hairstyles requiring a little imperfection, simply use scant fingertip amounts and lightly tousle and or scrunch through any dry finished style.  It will turn that look from neat to now in an instant.
 
We also recommend a mist of either our P2 by Philip Pelusi RefresHair Texture Treatment and Tela Beauty Organics by Philip Pelusi Dri Shampoofor texture and hair refreshing.  There is a bit of functionality crossover but also some definite difference between these two products.
 
Our P2 by Philip Pelusi RefresHair Texture Treatment refreshes hair’s scent with White Tea and Thyme while helping to remove up to 50% of surface debris and adding texture to this styling trend.  A win, win for reviving late in the day or 2^nd or 3^rd day hair aligning perfectly with today’s low hair maintenance beloved trend. 
 
This lightweight spray is a multitask product leaving nothing but shiny hair full of body with none of the dusty residue of powder dry shampoo products.  Mist on and brush or scrunch through hair.  For neater styles, P2 RefresHair also works great as setting, holding and heat protecting spray as well.
 
Our Silicone-free Tela Dri Shampoo is a powder-free alternative to dry shampoos.  We created this easy to use spray-on version to help eliminate surface debris, add texture and freshen hair’s scent with Organic Lavender.  Plus, powerful antioxidants Organic Reishi Mushroom, Oolong Tea, Chinese Foxglove and White Tea help prevent hair color fadage.  Mist on and scrunch or brush through the hair until the proper level of texture is achieved.  It has a very light hold while remaining soft and pliable.
 
For product recommendations and more information go to www.telabeautyorganics.com and www.philppelusi.com